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In the world championship bout for popularity, the Fixed Line Phone is getting a boxing lesson from the Wireless Cell Phone. Usage rates and purchase volumes for fixed line phones are lagging way behind wireless cell phones. A knockout is on the cards.
Fixed line phones rely on cable or optical infrastructure which carries data through from point to point. Wireless cells utilize microwave technology to carry data between physical stations and wireless handsets, without requiring physical cables and wires (hence ‘wireless’!).
Why is the wireless cell phone doing so well in the match up against fixed line phones? There are four major advantages that the wireless cell offers to the modern day consumer.
1. Convenience
The ability to take the wireless cell phone anywhere (pending coverage) is a big advantage. Modern consumers travel for work, study and pleasure so the convenience to take the phone with you is indispensible. Modern social trends is all about convenience – just like bottled water and fast food, the wireless cell phone can be right there when you need to communicate.
In commerce, convenience can lead to efficiency as information and commands are disseminated quickly. In leisure, keeping touch with friends and family is as easy as a pressing speed dial on the cell phone – no matter where you are.
Oh yes – and there are no cables and wires to get in the way!
2. Features
Wireless cell phone features are increasing at incredible speeds. Basic voice call features are supplemented with SMS service, organisational features, camera and video features, PC features, GPS capability, music, games and web accessibility. All this and it sits snugly in your hip pocket!
Consumers are increasingly demanding entertainment at their fingertips, no matter where they are. For business consumers, having information and communication that is rapidly accessible is now a necessity. Unlike the fixed line phone – the wireless cell phone’s primary purpose is no longer just to carry voice communication.
3. Cost
Fixed line phones means a fixed cost per month as traditional telephony companies try to recoup investments in phone line infrastructure. With intense competition and cheaper infrastructure costs, wireless cell companies can offer consumers a range of plans that are more cost effective and tailored to individual situation. Choice and cost effectiveness give the wireless cell phone a big advantage. Modern day consumerism is all about choice.
4. Culture
The wireless cell phone is now as much of a fashion item as it is a necessity. New features, new wireless models and endless accessories are creating huge sub industries of suppliers. It’s seen as cool to carry a wireless cell with its glossy new features, ringtones and sleek designs. You certainly don’t see the fixed line phone getting the same feature space in fashion magazines! It’s not seen as trendy to be using a fixed line phone. Further, it’s pretty hard to get a fixed line phone to match your new jacket!!
Wireless cell phone makers know these four advantages very well. They plough huge amounts of investment into making wireless cells more convenient and packing in more and more features. The competition between cell phone service suppliers drives costs down for consumers. Increasing marketing of wireless cells as a cultural accessory show that it is now reached a level in consumer consciousness never matched by the fix line phone.
It’s time for the referee to step in. Call the fight over. The wireless cell is the new champion!
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